Marketing in a Down Market

It's no secret that the economy has taken a hit in recent months. Many law firms are cutting back their spend in all areas, including advertising. Although cutting costs may be necessary there are some simple things you can do to make sure you don't negatively impact your practice.



Spend Wisely



In the past you may have gotten away with a shotgun approach to marketing. Trying a little TV, Yellow Pages, Internet and Radio may have made sense. With the flexibility that the internet provides, it is you best bet for getting the most bang for you buck.



A quick example. If you invest into a radio campaign that costs you several thousand dollars. As soon as your last ad goes over the airwaves, you campaign is finished. You have no chance of gaining anymore clients until you run another ad. The same goes for TV and other print media. The Yellow Pages are almost dead and once your ad is inserted, you can't change it.



Advertising online allows you to be dynamic with the information provide. You can market to consumers looking for help with loan modifications one day and people who are opening up business the next. Choosing not to market will seal your fate. So choose to market wisely instead.

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