Sunday, July 27, 2008

Los Angeles Website Designer

Attorneys who are thinking of building or updating a website need to consider the technical aspects of a website as much as the aesthetic aspects. Building a website that looks "good" is one thing but building a website that gets found by the potential clients you seek is something completely different.

Most attorneys I talk with assume you need to pay to get on the first page of Google. While Pay Per Click (PPC) is one way to get your website viewed it isn't the only or even most successful way. Depending on which article you read, PPC receives about 20-30% of the clicks that an organic listing will receive. Organic listings are websites that Google or other search engines deem to be a good enough resource to list very high on their results page. The best thing about showing up well in the organic section is that you don't have to pay a dime when someone clicks on your website.

A large part of searches won't click on a PPC ad because they know it is exactly that, an ad. Being listed in the organic results is like a referral from a friend rather than a suggestion of a salesperson.

As a consultant that works only with attorneys I can show you proven, successful ways to have your website show up highly ranked on the search engine results page.

Read more information on my personal website Los Angeles Website Design

Tuesday, July 22, 2008

Good Website vs. Pay Per Click


Building a good website that can be found by Google can save you lots of advertising dollars. Most attorneys don't think twice about purchasing pay per click ads because they think of it as a direct advertisement. They pay for the click and a certain number of those clicks will turn out to be clients. What most attorneys don't know is that they can be getting better quality traffic for 1/10 the cost with a good website.

A well optimized website will drive natural or organic traffic to a lawyers site. Organic results receive 3 times the amount of click thrus that Pay Per Click ads do and are much more reliable. What do I mean by reliable? It is no secret that click fraud exists. Click fraud is when someone who intends to charge you money clicks on one of your listings for that purpose alone. It could be a competitor or the person who guaranteed you a certain number of clicks per month.

In the end a website that does well on its own will provide a more targeted visitor with a much better chance at converting them to a client. The best part is, it doesn't cost you a dime extra, no matter how many times they click on your site.

Howard Kornberg




Howard Kornberg has just released two brand new sites. Both websites are dedicated to the practice of personal injury. One of the sites has a massive amount of content that encompasses many different topics under personal injury. The other site is solely dedicated to victims who have a fracture as their injury. Both sites have a common theme and lots of great content.
 
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