Thursday, November 20, 2008

Are your clicks costing you money?


We've all done it...clicked on a Pay Per Click ad with no intention of buying the product on the other end. Maybe you wanted to check out your competition or even worse, intentionally charge them for their top listing in the Sponsored Link section. After all, there's really nothing wrong with that is there? Or is there?

Pay Per Click campaigns are bidding wars waged by the firms that want to show up for certain keyword phrases. Those prices are determined by how many people want to pay for the terms and how many clicks those terms are getting. If a Personal Injury Attorney in Los Angeles were to click on the 3 attorneys that show up for sponsored links under "Personal Injury Attorney Los Angeles" they would essentially be driving the cost of that spot up. Imagine if every PI Attorney in Los Angeles did the same thing.

If you have a great organically strong website, you're not subject to any risk. But, if you think you may want to purchase one of these spots in the future, you may be driving up the cost of your own advertising.

Pay Per Click can be a viable means for driving good traffic to your site. When used properly it can legitimately advertise a firm that is willing to pay for the space. But, when abused, the only people who really win are the ones selling the ads. Whether you're driving up the advertising budget of an iPod reseller or your competition, we all pay for it in the end.

For more information on trustworthy Internet advice, call 310-889-8777 or visit lawyer marketing.

Tuesday, November 11, 2008

Online Reputation Management

When someone types your name into Google, do you know what will show up? Can you control what shows up. The answer to the second question is Yes, sort of. If you have a very common name, like John Smith. It may be very hard to control what is found when someone searches for that name or even if they can find you with out another descriptor. For example, John Smith attorney.

If you are an attorney in Los Angeles and someone refers a case to you, it is very important that information that you control ends up on the 1st page of Google when your name is typed into the search bar. If that referral doesn't find information on you they may move on to the next name on their list.

Howard Kornberg is an attorney in Los Angeles. In order to control his reputation online he has several websites and profiles that he controls. This assures him that a potential client, looking for him, finds the information that he wants.

Below are examples of online profiles that can be used to manage your reputation online:

Howard Kornberg FindLaw Attorney Profile
Howard Kornberg Ziki Profile
Howard Kornberg Hotfrog Profile
Howard Kornberg Naymz Profile
Howard Kornberg MerchantCircle Profile
Howard Kornberg Yellow Pages Profile
Howard Kornberg Attorney Website
Howard Kornberg Attorney Website
Howard Kornberg FindLaw Firm Profile

Protect yourself and manage your reputation online.
 
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