Attorneys are just starting to use video to highlight their firm and explain to their potential clients why they should be hired over a competitor. Internet searches are now used to finding video and actually starting to expect it. If you missed a buzzer beating shot in a recent basketball game you are sure to find it on youtube.com or Google video.
When a lawyer uses a video to talk directly to a client they are able to establish credibility with that client before they even meet them. An attorney can convey their experience and personality in a matter of seconds. This process can help to lower the intimidation factor for a potential client and may be the difference between a phone call and a click back to a competitors site.
Here is a link to a video testimonial where an attorney explains how a professional shoot makes all of the difference http://www.blogger.com/Video%20Testimonial
