
Thursday, March 26, 2009
What to do when your parent dies without a will

Tuesday, March 24, 2009
Los Angeles Brain Injury Attorney

One area that Attorney Patrick Bailey knows a lot about is the area of personality changes concerning a traumatic brain injury. It takes an incredible amount of experience and knowledge to be able to research these cases to obtain a successful result.
Negligent Security Attorney in Arizona

Arizona Attorneys Snyder and Wenner have dedicated an entire website to protecting Arizona citizens who have been injured due to negligent security.
Their informative website points out some of the more common places that these crimes can occur and even has a page on how to prevent violent crimes. This page gives advice to business owners about creating a safe environment for their employees and the general public.
This website is a great resource for someone who has been injured due to negligent security. But more importantly, it explains how you can prevent it from happening in the first place.
Tuesday, March 17, 2009
Doctors, Lawyers and Shoes.
I work with several attorneys who have carved out very specific niches for themselves due to the particular experience they have gained in one area or another. One attorney I work with has handled several small business issues with coin laundry owners and has dedicated a page to his website to the subject. Another firm with a wealth of knowledge on Avandia Injuries has done the same thing.
Both of these firms have set themselves apart from other attorneys by knowing more about one subject than the majority of their peers. As a result, you get better representation for your specific issue.
Sunday, January 11, 2009
Marketing in a Down Market
Spend Wisely
In the past you may have gotten away with a shotgun approach to marketing. Trying a little TV, Yellow Pages, Internet and Radio may have made sense. With the flexibility that the internet provides, it is you best bet for getting the most bang for you buck.
A quick example. If you invest into a radio campaign that costs you several thousand dollars. As soon as your last ad goes over the airwaves, you campaign is finished. You have no chance of gaining anymore clients until you run another ad. The same goes for TV and other print media. The Yellow Pages are almost dead and once your ad is inserted, you can't change it.
Advertising online allows you to be dynamic with the information provide. You can market to consumers looking for help with loan modifications one day and people who are opening up business the next. Choosing not to market will seal your fate. So choose to market wisely instead.
Thursday, January 8, 2009
Thursday, November 20, 2008
Are your clicks costing you money?

Pay Per Click campaigns are bidding wars waged by the firms that want to show up for certain keyword phrases. Those prices are determined by how many people want to pay for the terms and how many clicks those terms are getting. If a Personal Injury Attorney in Los Angeles were to click on the 3 attorneys that show up for sponsored links under "Personal Injury Attorney Los Angeles" they would essentially be driving the cost of that spot up. Imagine if every PI Attorney in Los Angeles did the same thing.
If you have a great organically strong website, you're not subject to any risk. But, if you think you may want to purchase one of these spots in the future, you may be driving up the cost of your own advertising.
Pay Per Click can be a viable means for driving good traffic to your site. When used properly it can legitimately advertise a firm that is willing to pay for the space. But, when abused, the only people who really win are the ones selling the ads. Whether you're driving up the advertising budget of an iPod reseller or your competition, we all pay for it in the end.
For more information on trustworthy Internet advice, call 310-889-8777 or visit lawyer marketing.