Thursday, January 8, 2009
Thursday, November 20, 2008
Are your clicks costing you money?
We've all done it...clicked on a Pay Per Click ad with no intention of buying the product on the other end. Maybe you wanted to check out your competition or even worse, intentionally charge them for their top listing in the Sponsored Link section. After all, there's really nothing wrong with that is there? Or is there?
Pay Per Click campaigns are bidding wars waged by the firms that want to show up for certain keyword phrases. Those prices are determined by how many people want to pay for the terms and how many clicks those terms are getting. If a Personal Injury Attorney in Los Angeles were to click on the 3 attorneys that show up for sponsored links under "Personal Injury Attorney Los Angeles" they would essentially be driving the cost of that spot up. Imagine if every PI Attorney in Los Angeles did the same thing.
If you have a great organically strong website, you're not subject to any risk. But, if you think you may want to purchase one of these spots in the future, you may be driving up the cost of your own advertising.
Pay Per Click can be a viable means for driving good traffic to your site. When used properly it can legitimately advertise a firm that is willing to pay for the space. But, when abused, the only people who really win are the ones selling the ads. Whether you're driving up the advertising budget of an iPod reseller or your competition, we all pay for it in the end.
For more information on trustworthy Internet advice, call 310-889-8777 or visit lawyer marketing.
Pay Per Click campaigns are bidding wars waged by the firms that want to show up for certain keyword phrases. Those prices are determined by how many people want to pay for the terms and how many clicks those terms are getting. If a Personal Injury Attorney in Los Angeles were to click on the 3 attorneys that show up for sponsored links under "Personal Injury Attorney Los Angeles" they would essentially be driving the cost of that spot up. Imagine if every PI Attorney in Los Angeles did the same thing.
If you have a great organically strong website, you're not subject to any risk. But, if you think you may want to purchase one of these spots in the future, you may be driving up the cost of your own advertising.
Pay Per Click can be a viable means for driving good traffic to your site. When used properly it can legitimately advertise a firm that is willing to pay for the space. But, when abused, the only people who really win are the ones selling the ads. Whether you're driving up the advertising budget of an iPod reseller or your competition, we all pay for it in the end.
For more information on trustworthy Internet advice, call 310-889-8777 or visit lawyer marketing.
Tuesday, November 11, 2008
Online Reputation Management
When someone types your name into Google, do you know what will show up? Can you control what shows up. The answer to the second question is Yes, sort of. If you have a very common name, like John Smith. It may be very hard to control what is found when someone searches for that name or even if they can find you with out another descriptor. For example, John Smith attorney.
If you are an attorney in Los Angeles and someone refers a case to you, it is very important that information that you control ends up on the 1st page of Google when your name is typed into the search bar. If that referral doesn't find information on you they may move on to the next name on their list.
Howard Kornberg is an attorney in Los Angeles. In order to control his reputation online he has several websites and profiles that he controls. This assures him that a potential client, looking for him, finds the information that he wants.
Below are examples of online profiles that can be used to manage your reputation online:
Howard Kornberg FindLaw Attorney Profile
Howard Kornberg Ziki Profile
Howard Kornberg Hotfrog Profile
Howard Kornberg Naymz Profile
Howard Kornberg MerchantCircle Profile
Howard Kornberg Yellow Pages Profile
Howard Kornberg Attorney Website
Howard Kornberg Attorney Website
Howard Kornberg FindLaw Firm Profile
Protect yourself and manage your reputation online.
If you are an attorney in Los Angeles and someone refers a case to you, it is very important that information that you control ends up on the 1st page of Google when your name is typed into the search bar. If that referral doesn't find information on you they may move on to the next name on their list.
Howard Kornberg is an attorney in Los Angeles. In order to control his reputation online he has several websites and profiles that he controls. This assures him that a potential client, looking for him, finds the information that he wants.
Below are examples of online profiles that can be used to manage your reputation online:
Howard Kornberg FindLaw Attorney Profile
Howard Kornberg Ziki Profile
Howard Kornberg Hotfrog Profile
Howard Kornberg Naymz Profile
Howard Kornberg MerchantCircle Profile
Howard Kornberg Yellow Pages Profile
Howard Kornberg Attorney Website
Howard Kornberg Attorney Website
Howard Kornberg FindLaw Firm Profile
Protect yourself and manage your reputation online.
Thursday, October 23, 2008
Websites are not just websites anymore
It used to be that a website was used to throw up a few pictures of the family bbq or show the world that your business was on the cutting edge. Nowadays a website is a necessary and integral part of any business. Attorneys in Los Angeles are no different. 10 years ago if a lawyer had a website it was an anomaly, 5 years ago you were cutting edge and today, if you don't have one now, you are considered a dinosaur.
Now, just because you have a website doesn't mean it is effective. Since Google and Yahoo are the lords of the internet world you have to please them in order to be rewarded with a 1st page ranking. Those types of results can literally transform a solo attorney to a firm of 5 or more lawyers. Why? Because internet marketing is the least expensive type of advertising you can do, IF done right.
The power of the World Wide Web allows you to reach anyone in the world. You don't need to buy ads on the back of a bus or double truck spots in the Yellow Pages. What you do need is a good online resource with Search Engine Optimization targeted towards your practice area and geography.
Is this something you can do on your own? Sure, and I can represent myself in court but I wouldn't because I don't have the experience or time to do an effective job. The same is true for internet marketing. By choosing an expert who understands the internet and how attorneys need to market, you put yourself in position to drive clients to your firm.
For more information visit my website Internet Marketing for Attorneys or give me a call at 310-889-8777.
Los Angeles Internet Attorneys
The internet has become an important resource for all of us but it can also be used as a tool to commit fraud or other types of crimes. In such a case it is important to have Los Angeles Internet Attorneys that understand the law and get you the compensation you deserve for your damages.
Pay Per Click fraud or PPC fraud are becoming more and common. PPC fraud is when a person intentionally clicks on your paid advertisement with no intention of viewing your website or using your services. Since you are charged for every click that is performed on your advertisement, a fraud is being committed against you.
Some Pay Per Click cost pennys while other advertisements can cost over $50 per click. These clicks can add up fast and cost you thousands of dollars. In such a case you need Internet Lawyers from Los Angeles that can protect you from future harm and collect on damages you've received.
Pay Per Click fraud or PPC fraud are becoming more and common. PPC fraud is when a person intentionally clicks on your paid advertisement with no intention of viewing your website or using your services. Since you are charged for every click that is performed on your advertisement, a fraud is being committed against you.
Some Pay Per Click cost pennys while other advertisements can cost over $50 per click. These clicks can add up fast and cost you thousands of dollars. In such a case you need Internet Lawyers from Los Angeles that can protect you from future harm and collect on damages you've received.
Internet Marketing Los Angeles
Web design for attorneys in Los Angeles is getting very competitive. In order to compete you can no longer do just the basics. Not only do you need to do everything that Google wants you to do (supposedly over 200 optimization tactics that Google tracks) but you have to do more than the next guy.
Content is really the key to a good website. After that it really comes down to quality links to your site along with the length of time that you've owned your URL, ease of navigation, correctly labeled headers and so on.
Most attorneys would rather practice law that figure out the intricacies of the internet. With all of the misinformation out there and individuals promising/guaranteeing results, it's hard to decide who to pay to get you the results you want.
Do you need:
Search Engine Optimization
Website Design
Online Marketing
I have a proven method for getting my clients results. I provide custom websites with rich, original content. That means you don't have to spend hours writing content or studying the SEO blogs. Call me for a 30 minute free consultation 310-889-8777.
Content is really the key to a good website. After that it really comes down to quality links to your site along with the length of time that you've owned your URL, ease of navigation, correctly labeled headers and so on.
Most attorneys would rather practice law that figure out the intricacies of the internet. With all of the misinformation out there and individuals promising/guaranteeing results, it's hard to decide who to pay to get you the results you want.
Do you need:
Search Engine Optimization
Website Design
Online Marketing
I have a proven method for getting my clients results. I provide custom websites with rich, original content. That means you don't have to spend hours writing content or studying the SEO blogs. Call me for a 30 minute free consultation 310-889-8777.
Thursday, October 16, 2008
Premier Los Angeles Divorce Attorney
Feinberg & Waller is a high end boutique firm that practices Family Law in the Los Angeles area. Marshall Waller has written books on the subject, appeared on various News and Television shows, including Dr. Phil.
The attorneys at Feinberg & Waller pride themselves on their service and they're clientele that range from Calabasas to Beverly Hills. Their experience and training make them especially capable of handling High Net Worth and celebrity divorces.
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