Los Angeles Website Designer

Attorneys who are thinking of building or updating a website need to consider the technical aspects of a website as much as the aesthetic aspects. Building a website that looks "good" is one thing but building a website that gets found by the potential clients you seek is something completely different.

Most attorneys I talk with assume you need to pay to get on the first page of Google. While Pay Per Click (PPC) is one way to get your website viewed it isn't the only or even most successful way. Depending on which article you read, PPC receives about 20-30% of the clicks that an organic listing will receive. Organic listings are websites that Google or other search engines deem to be a good enough resource to list very high on their results page. The best thing about showing up well in the organic section is that you don't have to pay a dime when someone clicks on your website.

A large part of searches won't click on a PPC ad because they know it is exactly that, an ad. Being listed in the organic results is like a referral from a friend rather than a suggestion of a salesperson.

As a consultant that works only with attorneys I can show you proven, successful ways to have your website show up highly ranked on the search engine results page.

Read more information on my personal website Los Angeles Website Design

Good Website vs. Pay Per Click

Building a good website that can be found by Google can save you lots of advertising dollars. Most attorneys don't think twice about purchasing pay per click ads because they think of it as a direct advertisement. They pay for the click and a certain number of those clicks will turn out to be clients. What most attorneys don't know is that they can be getting better quality traffic for 1/10 the cost with a good website.

A well optimized website will drive natural or organic traffic to a lawyers site. Organic results receive 3 times the amount of click thrus that Pay Per Click ads do and are much more reliable. What do I mean by reliable? It is no secret that click fraud exists. Click fraud is when someone who intends to charge you money clicks on one of your listings for that purpose alone. It could be a competitor or the person who guaranteed you a certain number of clicks per month.

In the end a website that does well on its own will provide a more targeted visitor with a much better chance at converting them to a client. The best part is, it doesn't cost you a dime extra, no matter how many times they click on your site.

Howard Kornberg

Howard Kornberg has just released two brand new sites. Both websites are dedicated to the practice of personal injury. One of the sites has a massive amount of content that encompasses many different topics under personal injury. The other site is solely dedicated to victims who have a fracture as their injury. Both sites have a common theme and lots of great content.

Video marketing for attorneys

Attorneys are just starting to use video to highlight their firm and explain to their potential clients why they should be hired over a competitor. Internet searches are now used to finding video and actually starting to expect it. If you missed a buzzer beating shot in a recent basketball game you are sure to find it on youtube.com or Google video.

When a lawyer uses a video to talk directly to a client they are able to establish credibility with that client before they even meet them. An attorney can convey their experience and personality in a matter of seconds. This process can help to lower the intimidation factor for a potential client and may be the difference between a phone call and a click back to a competitors site.

Here is a link to a video testimonial where an attorney explains how a professional shoot makes all of the difference http://www.blogger.com/Video%20Testimonial

Los Angeles Aviation Attorney wins $7.7 million dollars for client

LOS ANGELES - Bailey & Partners won a $7.7 million dollar settlement for his client against Orient Global Aviation. The settlement was the result of an arbitration that took place over electrical damage that was caused by the manufacturer of the private jet. The event grounded the jet for several months and a lien was placed on the aircraft so it could not be used by the owners. In response to this action Patrick Bailey was quoted as saying "It would be like you taking your car into the shop and saying, 'Please install the upgraded stereo-on-steroids,'" Bailey said. "Two days later, the shop calls you and says, 'Some bad news:
The stereo system doesn't work, and neither does your car. It no longer runs, and we're going to place a lien on it until you pay for everything. Click.'"

For more information on this case or other cases that Bailey & Partners have taken to trial, visit their website at http://www.baileypartners.com/.

Los Angeles Employment Lawyer

The offices of Wells & King have released their professional website. Samuel Wells and Michael King focus their practice on representing clients who have been wronged by an employer. They have a great deal of content on discrimination, wrongful termination and wage and hour disputes.

They have one of FindLaw's new design templates that looks very clean and professional.

Los Angeles Probate Attorney

Congratulations to Robertson + Lum LLP on the release of their new website. Hugh Duff Robertson and Vivian Lum are Los Angeles attorneys handling Probate, Real Estate issues, Class Action Lawsuits and Personal Injury. Their website comes complete with over 50 pages of content and even has video that introduces you to the firm.